How major travel firms improve their e-mail marketing performance and maximize sales

Email marketing is becoming an important marketing tool for many businesses as sending emails is very inexpensive and has a good conversion rate, if executed correctly.The only cost is represented by the research of qualified email addresses. Emailing is a big opportunity for marketers because it provides the chance to personalize marketing messages for each individual customer, tailoring the message to meet customer needs.The difficult part of emailing is managing to reach the customer without the email being classified as spam. A mistake marketers often make is to “over blast” customers with emails. This might mean that future emails will not even be opened, or even worse, deleted as junk.An effective technique is to segment the address database during each process, to send messages to those customers that have been identified as having an interest in the content instead of just blasting all customers, even those would not be interested in the offer.Both HTML and simple text messages result in the same number of clicks. The deciding factor is therefore mainly what is offer within the mail.The content of messages has to be simple and clear as well as eye catching. All of the aspects of the offer have to be mentioned, to attract even the most cautious customers.To build a larger email database, hotels should make clear how the received addresses will be utilised and how this might add value to customer transactions as well as offer an incentive or reward.By the end of 2006, 95% of marketers will have an e-mail program. So beat competitors’ emailing campaigns by know how to execute email marketing messages in effective way, with personality and style. So access the full podcast by contacting kate@betterrevenue.com and learn all you need to know.To get the full text and audio podcast